Web content managers ensure that the content of projects of our client Lions Egypt is well-structured and easy to find and that it meets the needs of its users by covering all necessary topics and being up to date and accurate. The content you’ll manage can include web pages, images, videos, blog posts, guest articles, reviews and occasionally social media and marketing copy.
You’ll be an expert in your organisation’s content management system (CMS) and will produce user guides and deliver training, as well as work with the CMS developers and internal IT staff to ensure the system has been configured to meet the needs of the organisation.
Web content managers also organise user testing and market research projects to ensure that the website’s content is suitable for the audience.
As a web content manager, you’ll need to:
- manage the content for the Lions Egypt websites, working with developers and editors to ensure it’s meeting the needs of your organisation.
- conduct content audits to identify gaps and redundancies in the site content
- create and implement content schedules for people to produce or update content
- produce maps and visualisations of the site to help staff understand the structure and function of the website
- write and edit web copy
- source, commission and sometimes edit images and videos
- develop policies relating to your organisation’s web content, such as a house style
- analyse analytics data to learn how users interact with your site
- survey users and hold focus groups to learn about how they view your site
- train staff in writing and producing content for the web
- stay knowledgeable about your site’s subject area.
Starting salaries for web content coordinators are around EGP 1,500 – 2,000.
You’ll typically work a 9am to 5pm week. Occasional evening and weekend